World Tea Expo


Frank Jaksch Separates Fact from Fiction on Emerging Beverage Ingredients

       
   
Kim Hendrickson

Frank Jaksch is President, CEO and co-founder of ChromaDex, Inc. With more than 15 years of laboratory, general management, sales, marketing, and business development experience, Frank provides strategic vision and direction for the company. Prior to co-founding ChromaDex, he managed the International Subsidiary and International Business Development divisions at Phenomenex, a multi-million dollar global business representing over 30 percent of the global market for analytical chemistry supplies. Between 1993 and 1999 Frank set up sales and marketing offices Australia, England, Germany and New Zealand. Frank returned to the U.S. from New Zealand in July of 1999 and started ChromaDex in September of 1999. Frank has also co-written a book with Dr. Mark Roman and Dr. Mingfu Wang (Rutgers University), “The Handbook of Analytical Methods for Dietary Supplements.”

Don't miss the opportunity to hear Frank Jaksch present "Fact or Fiction-The Science Behind Emerging Beverage Ingredients," a 60-minute executive and technical seminar at the World Tea Expo.

ETS: Fact or Fiction-The Science Behind Emerging Beverage Ingredients

This seminar will explore the science and analytical testing behind a number of emerging beverage ingredients, including white tea, pu’erh, stevia, kombucha, and yerba mate.  Product innovations in the last decade have spawn entirely new beverage categories from energy drinks to functional beverage shots.  Learn the difference between which emerging ingredients will be here to stay and which will be a flash in the pan.

 

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